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Taurus Named "Most Significant by Autoweek

August 24th, 2009

The new 2010 Taurus earned the “Most Significant” at NAIAS.

1Taurus2_SM*The 2010 Taurus is now available for Test Drives at Borgman Ford!*

With its impressive class-leading array of technologies to add convenience, connectivity and safety for our customers, the editorial team at AutoWeek named Ford Taurus “Most Significant” of all vehicles displayed at the January 2009 North American International Auto Show (NAIAS) in Detroit.

In addition, the editors also awarded Ford Shelby GT500 as “Most Fun.” Coming just two days after the 2009 Ford F-150 was named “North American Truck of the Year,” the AutoWeek auto show awards recognize Ford’s product-driven momentum.

The new 2010 Ford Taurus leads a wave of new vehicle introductions, demonstrating Ford’s commitment to providing customers expressively designed, technically advanced and fun-to-drive vehicles at a good value.


“This important recognition from the editors at AutoWeek affirms that our new product plans are taking hold, and that Ford is building more products people really want and discerning journalists value. We want to thank AutoWeek for these distinctions – and for recognizing how hard our product teams have been working to further strengthen Ford’s product lineup.”
– Mark Fields, Ford’s President of The Americas

“We’re delighted that the editors at AutoWeek see the new Ford Taurus, and its unique blend of style, substance, class-leading highway fuel economy and meaningful technologies as highly significant.”
– Derrick Kuzak, Ford’s Group Vice President for Global Product Development

“It looks new… and I think that is important to be Taurus. Each one of the famous Taurus’s had it’s own distinct identity all the way back from the very original through the early 90’s they had a distinct identity of their own and that is what I think this one has.”
– Peter Reyes, Ford Chief Engineer


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